Pre-Onboarding
Client Pre-Onboarding

Before We
Build Your Authority

Before I engineer a single piece of content for your business, I need to understand it completely. This questionnaire is the foundation of everything. The more honest and specific your answers, the sharper your authority system will be.

30
Questions
6
Sections
15
Minutes
01
Your Business
Help me understand what you do and how you do it
01
What is your business name — and what do you sell or offer?
Be specific — list your main products or services.
02
How long have you been in business?
03
What platforms are you currently active on?
Tick all that apply.
04
What is your current average posting frequency?
05
In one or two sentences, how do you currently describe your business to a new customer?
Write it exactly as you would say it out loud.
02
Your Audience
The more precisely you can describe your ideal customer, the better your content will perform
06
Describe your ideal customer in as much detail as possible.
Think about: age, lifestyle, what they do for work, how they spend their weekends, what they worry about, what they want more of.
07
What is the main problem your business solves for this person?
Not what you sell — what problem disappears when they buy from you?
08
What does your ideal customer typically say or think before they find you?
What words, phrases, or questions do they use when looking for a business like yours?
09
What does your ideal customer feel AFTER buying from you or using your service?
Think about the emotional outcome — not just the practical result.
10
Who is NOT your ideal customer?
Describe the type of client or customer you do not want — or who is a poor fit for what you offer.
03
Your Competition
Understanding the market helps us position you as the obvious choice
11
Who are your main competitors? List up to three.
These can be local, online, or both.
12
What do most competitors in your space do that you deliberately do NOT do?
13
What do you do that no competitor in your space does — or does as well as you?
This is your real differentiator. Be honest and specific.
14
If a customer chose a competitor over you, what is usually the reason?
Price? Awareness? Perception? Something else?
15
Are there any businesses — inside or outside your industry — whose content or brand presence you admire? Which ones, and why?
These do not have to be competitors. Just businesses that look or feel the way you want to.
04
Your Content
Let's understand what has and hasn't worked so far
16
How would you honestly describe your current content?
Tick the option that best applies.
17
What type of content has gotten the best response from your audience so far?
Even if it was just one post — what worked?
18
What do you feel your content is currently missing?
Be as honest as you can. This is where most of the work will happen.
19
Have you ever received a comment, DM, or feedback that made you feel your content was truly working? What was it?
If not, describe what that would look like.
20
How would you rate your current content's ability to build trust with a total stranger?
1 = They would not trust us at all. 10 = They would feel confident buying before we even spoke.
Does not build trust Builds trust immediately
05
Goals & Direction
What success looks like — so we can build toward it
21
What is the single most important thing you want your content to achieve in the next 3 months?
Choose the one that matters most right now.
22
What does success look like for you at the end of Month 1 working together?
Be specific — numbers, feelings, outcomes. Whatever success means to you.
23
Are there any upcoming events, launches, promotions, or dates we need to plan content around?
List anything in the next 60–90 days.
24
What is your content budget for assets, photography, or paid promotion — if any?
This helps us plan what is possible within your resources.
25
Is there anything about your business, your audience, or your content situation that you think I need to know — that no one has ever asked you about?
This is your space to say anything you feel is important.
06
Brand Voice & Identity
How your business sounds and feels — so every post sounds like you
26
If your brand were a person, how would you describe their personality?
Pick up to four that feel true.
27
What tone do you want your content to have?
Tick all that apply.
28
Are there words, phrases, or styles you want us to AVOID in your content?
Any language that feels wrong for your brand — or that competitors use that you hate.
29
Do you have existing brand assets? Tick what is available.
We will use these to maintain consistency across all content.
30
In one sentence — what do you want people to feel when they see your content?
This becomes the emotional north star for everything we create.

You're almost done. Once you submit, your responses go directly to Kwesi and will be reviewed in full before your discovery call. The more detail you've given, the more productive that session will be.

Please return this at least 48 hours before your scheduled session date.

Your responses are confidential and used only to prepare your ACD session.

Something went wrong. Please try again or email your responses directly to [your email].
✓

QUESTIONNAIRE
RECEIVED

Your responses have been sent to Kwesi. They will be reviewed in full before your discovery call — which means you can skip the basics and go straight to building your authority prescription.

Next step: Ensure your session is booked. If you haven't already, use the booking link that was sent to you.